B2B marketers wary of integrating AI into ABM campaigns can benefit from its efficiency in streamlining buyer journeys. In this article, Uday Nayar suggests starting small, maintaining a holistic omnichannel approach, and emphasizing communication between sales and marketing teams. Patience is key for AI's ROI, with rigorous testing and alignment with ABM procedures highlighted as crucial steps.

As B2B buying cycles lengthen, data becomes crucial for success. 89% of U.S. B2B professionals emphasize the importance of data quality. Key strategies include maintaining up-to-date data, utilizing advanced third-party providers, achieving a unified view of the B2B target customer, and implementing data-driven experience management. Clean, current data is foundational for effective customer-centric marketing

In this article, Uday Nayar discusses how CMOs face intensified pressure to enhance customer experience amid global complexities and data privacy challenges. The key lies in prioritizing long-term initiatives, mastering customer identity, and adopting flexible sourcing strategies to navigate the dynamic high-tech landscape.

Amidst the relevance of traditional marketing and sales teams, Uday Nayar emphasizes aligning efforts with buyer enablement and customer experience management for delivering optimal value