secure your strategic advantage
go-to-market Planning
My approach invariably commences with the fundamental question, "Why?" What is the underlying purpose of this campaign? Why have we chosen these specific goals over alternative ones? Why target this particular target group vs. another? Although it can be challenging and occasionally tedious, delving into the "Why" is crucial. Without a clear understanding of the rationale, there's a risk of constructing something remarkable that holds no value for either the users or the client.
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The answer to "Why" helps me come up with "What" we will do to achieve results and "How" we will do it. This is done in collaboration with your existing teams to ensure we have a successful outcome.
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win new business
Are you resource constrained or need proven expertise to win a new business pitch?
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I have run and won many agency pitches and specialize in leading the entire pitch process from RFI/ RFP to working with pitch consultants and clients through every step of the pitch stage.
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I work closely with your teams to unravel your unique business elements, gain insights and transform them into a lasting narrative aligned with your objectives.
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executive advisory
Uncertain about your specific requirements? Convinced that a one-size-fits-all solution won't suit your needs? Rest assured, I have successfully tackled every marketing challenge by applying strategic thinking, thought leadership, and leveraging my deep experience.
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My Executive Advisory services provide seasoned guidance and strategic counsel to address challenges, capitalize on opportunities, and drive organizational success.
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Get in touch for a complimentary 30-minute session to uncover your needs.
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